Daily Paper explores the social philosophy of African Anarchism. Ideas of community and harmonious living structures reign supreme in this visionary world where humans take on the role of caretakers of the Earth that they inhabit. Tribal societies, togetherness and communal decision-making stand at the forefront. Daily Paper builds on the history of their ancestors and the knowledge and wisdom that they carry through time.
Echoing an empowered Pan-African experience, the campaign reflects the collection through kindred setups, mirroring effects and tribal elements. Aiming to define community in the wider sense, mirrors pose as an extension meant to show multiple societal layers. Tribal elements such as wooden and beaded necklaces alongside ancestral masks pick up the spiritual origin of the collection. With a retrospective into the past, Ancestral Anarchy draws on communal values that prevailed across the African continent during pre-colonial times. Centred around principles of sharing, giving and mutual respect, the collection’s guiding concepts find relevance in current times.
About Daily Paper Clothing
With an ability to unite global communities across borders, Daily Paper is more than a clothing brand. Through creativity, fashion and education, we aim to inspire young adults and set an example of giving back. Daily Paper has attracted a tribe of multidisciplinary creatives and cultivated a community of individuals who celebrate their own roots and champion inclusivity. The diverse and deep-rooted diaspora culture is the bedrock of our brand, echoing in every collection – and always portrayed through the lens of the youth.